VISIATIV - Teamlead Marketeer

Visiativ's mission is to make digital transformation a performance lever for companies. How do we do this? By co-constructing with our customers, over the long term. This can be summed up by our promise: "Sharing is growing".

We support our clients by providing solutions and services to plan, implement, manage and monitor their transformations with a unique and innovative approach through three pillars: Consult (consulting & support), Engage (solutions & deployment) and Connect (communities of exchange and sharing). With over 35 years of proven experience working with more than 21,000 SME and ETI customers, Visiativ has achieved revenues of almost €260 million in 2022.

Visiativ is present in France and internationally (Germany, Belgium, Brazil, Canada, the United States, Luxembourg, Morocco, the Netherlands, the United Kingdom and Switzerland) and has more than 1,400 employees. In Benelux we work from two offices; Aalst (Belgium) & Zaltbommel (Netherlands) with a total of 45 employees, active in Engineering, Data Management, Manufacturing, 3D Printing, 3DExperience and SOLIDWORKS.

Job Description

We are seeking a dynamic and strategic Team Lead Marketeer to spearhead our marketing initiatives for Visiativ Products, Dassault Systemes 3DEXPERIENCE, SolidWorks, Driveworks, and 3D Printing. In this role, you will lead a team of 4 persons and are responsible for developing and implementing innovative marketing strategies that emphasize our expertise and contribute significantly to revenue generation. The Team Lead Marketeer will play a pivotal role in guiding the transition from traditional product marketing to a more nuanced communication of our expertise. This position reports directly to the Managing Director and works closely with the Sales Manager to achieve Visiativ Benelux's commercial objectives.

Responsibilities

• Strategic Planning:
• Develop and implement yearly marketing plans aligned with organizational objectives. Guide the transition from traditional product marketing to emphasizing and communicating expertise.
• Revenue Generation:
• Drive revenue through innovative and effective marketing strategies. Utilize data-driven insights to optimize campaigns and maximize results.
• Team Leadership:
• Lead and mentor a team of marketers, fostering a creative and collaborative work environment. Act as a project manager for external partners and suppliers involved in marketing delivery.
• Collaboration:
• Work closely with the Sales Manager to align marketing efforts with sales objectives. Collaborate with internal teams to ensure a cohesive and integrated approach.
• Inbound Marketing:
• Leverage HubSpot Inbound Marketing systems to optimize lead generation and customer engagement. Implement and refine inbound marketing strategies to enhance our online presence.
• Data-Driven Approach:

Use a data-driven approach to measure and analyze marketing performance. Draw conclusions from data to sculpt and optimize marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 8 years of experience in marketing, with a focus on technology or software solutions.
• Proficient in HubSpot Inbound Marketing systems and a data-driven approach.
• Demonstrated ability to lead and manage marketing teams while also acting in the field yourself.
• Excellent analytical and strategic thinking skills.
• Effective communication and interpersonal skills.

We offer a competitive salary package, laptop, phone and retirement plan. If you are a strategic thinker with a passion for technology marketing, a proven ability to lead teams, and proficiency in data-driven approaches, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter detailing your relevant experience and achievements.